Marketing Planning


A robust marketing plan ensures you spend your limited time and budget on the marketing techniques that work best for your organisation. This step by step course takes you through the process of writing a marketing plan, keeping you focused on the most effective ways to reach your target audiences.

What we’ll cover

  • Your marketing objectives
  • Your target audiences
  • Your marketing channels, tools and tactics
  • Your key messages
  • Actions, deadlines and budget
  • Monitoring and evaluation – how will you know if it’s working?

 Benefits to you

By attending this training you will learn the essential elements of a marketing plan, how to decide which marketing tools and tactics are right for your organisation and how a marketing plan can support the charitable objectives of your organisation.

Course Location

Winsley's House, High Street,

Location Notes

Central Colchester, at bottom of High Street/top of East Hill. Opposite The Minories art gallery and FirstSite. Look for a white building with dark blue doors. Please be advised that this location has differing floor levels.

Nearest car park is Greyfriars Car Park off Castle Road & Roman Road which is a privately run car park. For other car parks and public transport see this page. Cheapest all day car park for delegates arriving before 9am is NCP in Osbourne Street.

28 January 2020
9:30 am - 4:00 pm



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Bookings are closed for this event.