Intermediate course aimed at anyone who regularly sends bulk emails using an email service provider such as Mailchimp, the focus of the course is on simple, evidence-based techniques that can improve the results of your newsletters and bulletins. You will learn how to create attention-grabbing emails that are more likely to be opened, read and clicked on.
- Writing effective subject lines and teaser text
- Using split testing to maximise responses
- Making the most of the ‘from’ field
- When and how often to send emails
- Setting up autoresponders and welcome emails
- Creating more engaging content
- Using special offers and promotions to increase engagement.
Benefits to you
You will gain a thorough understanding of fundamental email marketing techniques and current best practice in the field. You will also leave with plenty of practical ideas for reviewing and improving your emails.
The Place, Pitsea
The Place, Northlands Pavement,
The Place, Northlands Pavement, Pitsea, Essex. SS13 3DU
The Place is situated in the town centre of Pitsea. We are opposite the new Range Store at the top of the market square.
The Place is a 5-10 minute walk from Pitsea Rail Station and just a couple of minutes from the local bus stops and taxi rank. We are easily accessible from the A13 and A127 both of which are a just few minutes drive away.
Up to 3 hours free parking is available in the nearly Aldi car park which is a 2 minute walk from The Place. This car park includes accessible parking bays. You can access this car park via Rectory Park Drive. Please note that parking enforcement operates within this
car park. Alternatively, the staff car park at the rear of the The Place can be used by centre users only. Accessible bays here are limited. The staff car park can be accessed via Maydells, off of Wickford Avenue.
For satellite navigation purposes, please use the postcode SS13 3HW.
14 August 2019
1:15 pm - 4:45 pm