Positive media coverage can help you raise awareness of your cause while reaching thousands of prospective donors, service users and volunteers – what’s more, it’s usually entirely free.
Through a series of practical exercises based on real case studies, this one-day course provides a broad introduction to media-focused PR for charities and community groups.
- Recognising news values and “newsworthiness”
- Creating news stories
- Writing press releases
- Distributing press releases
- Compiling a targeted list of journalists
- Dealing with journalists
- Making the most of media coverage
Benefits to You:
You will learn how the media works, what makes a good story and how to create powerful press releases that maximise your chances of being noticed by journalists. You will leave with lots of practical ideas about getting free publicity for your cause.
Winsley's House, High Street,
14 May 2019
9:30 am - 1:00 pm
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